The European Union External Action in Times of Crisis and Change - Public Diplomacy and Discourse

Publication Date: 
2013
Pages: 
7
Item Reference: 
GR:EEN Policy Brief 13
Publication Language: 
EN
Policy Brief Type: 
Abstract: 

Public diplomacy is generally seen as an instrument of “soft power”, focused on influencing public opinion and enhancing the international image and attractiveness of the EU. As a normative power engaged in public diplomacy, the EU aims to influence what is considered as “normal” in politics, to bring it in line with prevailing EU norms.